The Entrepreneur's Guide to Customer Development

Thousands of startup founders, product managers, marketers, angel investors
and venture capitalists have read the #CustDev Book. Have you?

The Enterprise

For the BIG team

100 paperback copies
Consultation w/authors
Presentation for internal evangelization
Free PDF with worksheets and exercises
Company-wide license
4 Case Studies
DRM free
Free digital updates

$2999

Engage Now

The Classroom

For the educator

Multiple paperbacks
Classroom Skype lecture
Presentation for internal evangelization
Free PDF with worksheets and exercises
Classroom license
4 Case Studies
DRM free
Free digital updates

Email Now

The Startup

For the small team

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Presentation for internal evangelization
PDF with worksheets and exercises
10 reader license
4 Case Studies
DRM free
Free digital updates

$59

Buy Now

The Bootstrapper

For the lone wolf

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PDF with worksheets and exercises
1 reader license
4 Case Studies
DRM free
Free digital updates

$25

Buy Now

Volume pricing available for conferences, educators & other groups
Looking for just the print version? Find it on Amazon.com.

Some of our readers include:

“This is a must read for all startups and their stakeholders.”

— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany

“The Entepreneur's Guide to Customer Development is required text for our MBA students at the University of Chicago Booth School. ”

— Waverly Deutsch, Clinical Professor of Entrepreneurship, University of Chicago Booth School of Business

“Patrick has a true passion for bringing practical wisdom to entrepreneurs, and aspiring entrepreneurs. His approach is unpretentious, and makes the often overwhelming detail in Customer Development more approachable and clear.”

— Ravi Belani, seed investor, formerly part of teams at DFJ, McKinsey, Zaplet

“Simply the best way to introduce your team to Customer Development.”

— Rich Collins, Founder of Lean Startup Circle, Mac developer

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